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Buying from Morbi,India is quite a bit more complex than
pointing out a few products from a supplier’s website and telling them to make
the same items for you. Defining product quality in terms of technical product
specifications (e.g. dimensions, materials and components) is critical when
importing from Morbi,India. Explains why product specifications is the first, and
often most important, step when importing from Morbi,India.
Indian manufacturers are accustomed to a “make to order” approach
Ever wondered why it takes 30 days to get the products
readied, rather than just 3? I’ll explain why: by the time you’re placing your
order, your products are yet to be manufactured. In fact, the raw materials and
components may need to be purchased from the supplier’s subcontractors.
Morbi,Indian manufacturers are accustomed to a “make to
order” approach. This means that they don’t have on going mass production of
“off shelf” products, but instead manufacture items based on the customers
specifications. That said, Morbi's manufacturers do indeed have reference
products, as seen on B2B directories such as Indiamart, Tradeindia, Yellow
Pages, Alibaba, etc. Yet, these are references, and shall never be seen as
catalogue products. Indian - Morbi manufacturers expect you to provide them with clear,
and consistent product specifications, before production begins.
There’s no universal definition of “good quality”
Good quality means very different things to different
people. What the production manager of a Indian(Morbi) manufacturer considered to be
“good quality”, may be very different from what you, and your customers, have
in mind. Product quality is, and can be, entirely defined by its product
specifications. This include materials, components, functions, dimensional tolerances
and many other things that apply specifically to your product.
Morbi - Indian manufacturers are not mind readers, if you don’t
provide your supplier with crystal clear product specifications, you are making
it impossible for them to manufacture items according to your quality
requirements.
Never let the supplier fill in the gaps
A product
specification must be comprehensive and include everything that defines the
products design, functions and durability. Nothing is too small and unimportant
to be left out. In other words, take nothing for granted and never, ever, make
the assumption that the “supplier should know”.
While
most buyers do indeed understand that they must provide at least some specifications, they tend to forget that
they need to be highly specific. If you only tell your supplier that they
should use a blue fabric, for example, you may get any tone of blue. Instead,
you shall provide a pantone color, to avoid forcing the supplier to fill in the
gaps for you, by selecting the blue pantone they think you prefer.
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